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The 5 Shifts

  • For parents raising special needs children
  • Move from Chaos to Clarity
  • Get relief before going to bed tonight

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About
hi, i'm

chad ratliffe.

I help parents raising special-needs children transcend overwhelm and suffering into a life they love to wake up to. There is no therapy or sensory toy that will help your child develop better than when Mom and/or Dad are thriving in life.

Read my story
Chad Ratliffe, founder of RoccoBlu and father of five
5 kids · 2 with special needs · solo dad
my story —

From Detroit to death's door
to a better life

I was born in Detroit, Michigan. After living in and travelling all 50 states and more than 40 countries, I landed in Santa Barbara, California in 2000 and have been here ever since.

As an entrepreneur with a love for basketball, I spent the last 20 years building and selling companies while playing local pickup games in between. In 2008, my life changed forever with the birth of my daughter Isabella. As an entrepreneur I was often labelled "the visionary." But I didn't have the vision that after Izzie's birth I'd end up with 5 children within 6 years of age.

My second child showed up 11 months after Izzie (I didn't know that was possible). His name is Rocco. He started missing milestones — the doctors called them delays. When our 5th child, Blu, started missing milestones too, we received a diagnosis for both: autism and intellectual disability. The inspiration for this work is because of Rocco and Blu. That's where RoccoBlu came from.

This journey has been filled with isolation, depression, a nasty divorce and addiction — and has had me raising all 5 kids on my own since 2017. As the saying goes: until the pain of the same is worse than the pain of change, nothing happens. I knew there had to be a better way to live and a better life for my kids.

The content and courses offered by RoccoBlu are a culmination of what I discovered on the journey that took me from death's door to a life better than I'd ever have imagined. Today, the tragedy has become the gift. Anyone else who dives into this work can have the same experience.

What you can expect when you work with me

Empathy
I know the struggle.
Honesty
Straight-forward. I don't shy behind truth.
Truth
Sounds cliché — but the truth set me free.
A Path
Transformation has become a science.
A Community
You shouldn't do this alone.
Transformation
When you change, everything changes.
quick facts —

A few things
clients ask about

Style

Kind, direct, removing things over adding.

Focus

Discover the story, realize pure potential, create the life of your dreams.

Best fit

People who feel the pain of living their same life is worse than the pain of creating a new one.

Not a fit

Anyone who believes their life will be great as soon as ___ (their child starts talking, they get the raise, the right partner, the house). If you believe there's something outside that will make you feel better inside for the long term — this isn't it.

what i believe —

Three principles

How I work with clients — so you always know what to expect.

01

Clarity First

Our best life is built on a strong foundation. This means we focus in on truth, not stories we've been carrying. You'll shed the lies you probably don't realize you're telling yourself and build a new model of understanding. From there, it's time to get clear on the life you want for you and your family.

02

Simple Systems

Progress comes from repeatable habits and systems — not constant hustle. Inject this philosophy in your life, backed by a strong community, and prepare to be amazed. You won't recognize the person reading this for the first time.

03

Real Accountability

You'll get support and honest feedback, plus clear steps forward so you always know what to do next. The RoccoBlu community is loving, strong, compassionate, driven, creative and supportive. I can't wait for you to meet some of them.

ways to connect —

Pick what fits

Whether you have a quick question or you're ready to start.

Email

For inquiries, collaborations or speaking requests. Include a few details about what you're looking for.

chadratliffe@gmail.com

Phone

Prefer a quick call? Share the best time to reach you and what you'd like to discuss.

Social

Follow along for updates, insights, and behind-the-scenes from the household.

@roccoblulife
send a message —

Tell me what
you're working on

And what kind of support you're looking for. I'll reply as soon as I can. No spam — ever. Prefer email? chadratliffe@gmail.com.

RoccoBlu Planner

Your life,
by design.

An app for parents raising special needs children. Get clear on the life you want and build it intentionally inside the app. Free for founding members.

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Daily planner
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The 5 Shifts

  • For parents raising special needs children
  • Move from Chaos to Clarity
  • Get relief before going to bed tonight

No spam. Unsubscribe anytime. Privacy policy